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Thumbnail Concept
SPLIT SCREEN: Left side shows the foundation product in pristine packaging with perfect lighting, looking like an ad. Right side shows the creator's face split down the middle - left side with the foundation applied (flawless), right side bare-faced for comparison. Text overlay: 'TikTok Made Me Buy It' on left, '12-Hour Test' on right. A clock showing '8 AM → 8 PM' is visible.
TikTok made me buy this $60 foundation. I'm going to wear it for 12 hours straight and tell you if it's actually worth the hype. No filters, no editing, just raw honesty. Let's see if this viral product lives up to the claims.
Delivery
Relatable and honest. Start with the relatable 'TikTok made me buy it' energy. When you say 'raw honesty', be genuine. The test should feel like you're doing it with the audience, not for them. Speak with excitement but also skepticism.
B-Roll Notes
Start with a shot of the foundation product. Cut to you looking at the camera. Show a clock or timer set to 12 hours. Show the product being opened or applied. Return to you talking.
Editing Notes
Use smooth, aesthetic transitions. Add text overlays: 'TikTok Made Me Buy It', '$60 Foundation', '12-Hour Test', 'No Filters, No Editing'. The music should be trendy and energetic. Build excitement with the test premise.
Filming Notes
Film with good, natural lighting. Show the product clearly. Use aesthetic framing. Film yourself looking relatable and honest. Ensure the product is well-lit and visible.
Alright, it's 8 AM. I just woke up, and my skin is looking... well, like I just woke up. [Show bare face] No makeup, no filter, this is the real me. Now let's see what this foundation can do. [Start applying foundation] First impression? The texture is really nice. It's not too thick, not too thin. It blends pretty easily. [Continue applying] The coverage is actually insane. One layer and my dark circles are basically gone. My redness? Covered. This is looking promising. [Finish application] Okay, so it's on. It feels a little heavy, I'm not gonna lie. But the finish? It's really nice. It's not matte, it's not dewy, it's like... a natural satin. I'm into it. But the real test is how it looks in 12 hours. Let's see.
Delivery
Conversational and real-time. Speak as you're applying the foundation. The commentary should feel like you're talking to a friend. When you mention it feeling 'a little heavy', be honest but not overly critical. Build anticipation for the 12-hour test.
B-Roll Notes
Close-up of bare face (well-lit, natural). Close-up of hands applying foundation. Close-up of face during application. Final shot of fully applied foundation. Show the clock at 8 AM.
Editing Notes
Use smooth transitions between application steps. Add text overlays: '8 AM - Application', 'Texture: Nice', 'Coverage: Insane', 'Feels Heavy But Looks Good'. The music should be light and conversational. Show the process clearly.
Filming Notes
Film with natural, window light if possible. Show the application process clearly. Use close-ups to show the coverage. Ensure good lighting throughout. Film yourself applying it naturally, not overly staged.
Okay, it's noon. Four hours in. Let me check the mirror. [Check face in mirror or show face] Hmm. So the good news? It's still on. No major fading. The coverage is holding up pretty well. But I'm noticing some oiliness around my T-zone. That's normal for me, but the foundation is starting to look a little shiny in those areas. [Blot or point to areas] I blotted it with a tissue, and it looks better. But I'm wondering if it's going to get worse as the day goes on. The foundation itself hasn't broken down or anything, which is good. But the finish is definitely changing. It's getting more dewy, less satin. We'll see how it holds up.
Delivery
Honest and observational. When you check the mirror, be real about what you're seeing. The oiliness observation should be matter-of-fact, not overly dramatic. Build slight concern but don't catastrophize. Speak like you're documenting the experience.
B-Roll Notes
Show face at noon (4 hours in). Close-up of T-zone showing oiliness. Show blotting with tissue. Return to you talking. Show clock at 12 PM.
Editing Notes
Use clear transitions to show the time progression. Add text overlays: '12 PM - 4 Hours In', 'Still On', 'Some Oiliness', 'Finish Changing'. The music should remain light. Show the honest assessment clearly.
Filming Notes
Film with consistent lighting to show the changes. Use close-ups to show the oiliness clearly. Film the blotting naturally. Ensure the time progression is clear.
Alright, it's 8 PM. 12 hours. The moment of truth. [Show face clearly] So here's the honest verdict. The foundation is still on my face. It hasn't completely disappeared, which is impressive. But it's definitely worn. My T-zone is pretty oily, and the foundation has settled into some fine lines around my mouth that I didn't even know I had. Thanks for that, foundation. [Point to areas or show close-up] The coverage has faded a bit, especially around my nose where I tend to get oily. But overall? For a 12-hour wear test, it held up better than most foundations I've tried. It's not perfect, but it's pretty good. [Return to you] Would I buy it again? For $60? Honestly? Maybe. If I had an event or something where I needed it to look perfect for 6-8 hours, yeah. For all-day, everyday wear? Probably not. It's a special occasion foundation, not an everyday one.
Delivery
Honest and final. When you reveal the 12-hour result, be direct. The assessment should be balanced - it's not perfect, but it's not terrible. When you give the final verdict, be clear and helpful. The 'special occasion vs everyday' distinction should be practical.
B-Roll Notes
Show face at 8 PM (12 hours in) clearly. Close-up of T-zone showing oiliness and wear. Close-up of fine lines where foundation settled. Side-by-side comparison of 8 AM vs 8 PM if possible. Return to you giving final verdict.
Editing Notes
Use clear visuals to show the 12-hour wear. Add text overlays: '8 PM - 12 Hours', 'Still On But Worn', 'Settled Into Fine Lines', 'Special Occasion Foundation'. If possible, show side-by-side comparison. The music should conclude with the honest assessment.
Filming Notes
Film with consistent lighting to show the wear clearly. Use close-ups to show the areas where it settled. If possible, create a side-by-side comparison. Film yourself giving the final verdict with honesty and helpfulness.
So there you have it. 12 hours, no filters, no editing. The viral foundation? It's good, but it's not magic. It'll get you through a long day looking pretty good, but don't expect it to look perfect after 12 hours of real life. [Look directly at camera] If you want more honest reviews like this, hit subscribe. I test every product for a full day before I review it, because that's how you actually use makeup. And drop a comment - have you tried this foundation? What did you think? Let's keep it real in the comments.
Delivery
Genuine and engaging. When you say 'let's keep it real', be authentic. The promise of honest reviews should feel genuine. End with genuine engagement - you actually want to hear from viewers. The message should be: real reviews for real people.
B-Roll Notes
Final shot of you looking directly at the camera. Quick montage of key moments from the test. End with your channel branding or subscribe button.
Editing Notes
Use a clean, genuine closing shot. Add subscribe button and social media handles. The music should conclude with authenticity. Add text overlay: 'Honest Reviews, Real Testing' to emphasize your review style.
Filming Notes
Film the closing shot looking directly at the camera, well-lit and genuine. Use a clean background. Ensure good audio quality. End with a genuine, engaging expression.