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Thumbnail Concept
SPLIT SCREEN: Left side shows a pristine, Instagram-perfect beach in Tulum with turquoise water and white sand, looking like paradise. Right side shows the same location but with crowded beaches, overpriced taxis, and tourist traps, looking less ideal. Text overlay: 'Instagram: Paradise' on left, 'Reality: Know Before You Go' on right. A warning icon is visible.
Instagram makes Tulum look like paradise. But there are three massive scams happening right now that ruined my first day there. And I'm not talking about pickpockets. I'm talking about things that are completely legal but will drain your wallet faster than you can say 'cenote'. If you're planning a trip to Tulum, watch this first.
Delivery
Direct and slightly frustrated, but helpful. Start with the Instagram vs reality contrast. When you reveal the scams, be serious but not overly dramatic. The 'drain your wallet' comment should be relatable. Speak with the voice of someone who's learned the hard way.
B-Roll Notes
Start with Instagram-style shots of Tulum (beaches, cenotes, etc.). Cut to you looking at the camera with a slightly concerned expression. Show crowded or touristy areas. Return to you talking.
Editing Notes
Use contrast between Instagram shots and reality. Add text overlays: 'Instagram vs Reality', '3 Massive Scams', 'Legal But Expensive', 'Watch This First'. The music should be slightly mysterious but not overly dramatic. Build intrigue.
Filming Notes
Film yourself looking direct and helpful. Use good lighting. If possible, show actual Tulum footage (or stock footage). Use a clean background. Ensure the contrast between Instagram and reality is clear.
Alright, scam number one: The taxi prices. [Show taxi or transportation] You land at the airport, you're tired, you just want to get to your hotel. A taxi driver approaches you and quotes you $50 for a 2-mile ride. $50. For 2 miles. [Show the distance or route] Now, that's not a scam in the illegal sense. They're allowed to charge that. But it's a scam in the 'you're getting ripped off' sense. Here's what you do instead. [Show phone or app] Download this app. [Show app] It's called [Local Ride App]. Same ride, $8. $8 vs $50. That's the difference between getting scammed and getting a fair price. And here's the thing - the taxi drivers at the airport know you don't know this. They're counting on your ignorance. Don't let them win.
Delivery
Frustrated but solution-oriented. When you reveal the $50 price, be shocked but not overly dramatic. When you provide the solution, be helpful and clear. The 'don't let them win' comment should be empowering. Speak with the voice of someone sharing insider knowledge.
B-Roll Notes
Show taxi or transportation at airport. Show the distance or route (2 miles). Show phone with the ride-sharing app. Show price comparison ($50 vs $8). Return to you explaining. Show 'walk and talk' style shot moving through a busy area.
Editing Notes
Use clear visuals to show the price difference. Add text overlays: 'Taxi: $50 for 2 Miles', 'App: $8 for Same Ride', 'Download [App Name]'. When you mention 'walk and talk', use that style. The music should be slightly more urgent.
Filming Notes
Film 'walk and talk' style if possible, moving through a busy area. Show the app clearly on a phone. Use good lighting. Film yourself explaining with clear gestures. If possible, show actual transportation or use stock footage.
Scam number two: The beach clubs. [Show beach club or beach area] You see these beautiful beach clubs on Instagram. You think, 'Oh, I'll just go have a drink and enjoy the beach.' Wrong. [Show prices or menu] These places have minimum spends. $100 minimum per person. And that's not for a fancy dinner. That's for a chair and an umbrella. Want to use the bathroom? That's extra. Want to actually go in the water? Some places charge you for that too. [Show alternative] Here's what you do instead. Public beaches exist. They're free. They're just as beautiful. And you can bring your own food and drinks. The only difference? No Instagram-worthy backdrop with a fancy bar. But honestly? The beach is the beach. You don't need to pay $100 to enjoy it.
Delivery
Frustrated but practical. When you reveal the $100 minimum, be shocked but matter-of-fact. When you provide the alternative, be encouraging. The 'beach is the beach' comment should be empowering. Speak with the voice of someone who's found the better way.
B-Roll Notes
Show beach clubs (can be stock footage or photos). Show prices or menus with minimum spends. Show public beaches as an alternative. Contrast between crowded beach club and peaceful public beach. Return to you explaining.
Editing Notes
Use contrast between beach clubs and public beaches. Add text overlays: '$100 Minimum Per Person', 'Public Beaches: Free', 'Just As Beautiful'. When you show the alternative, make it appealing. The music should be slightly more balanced.
Filming Notes
Film yourself explaining with clear gestures. If possible, show actual beach footage (or use stock footage). Use good lighting. Show the contrast clearly. Film in a way that makes the public beach alternative appealing.
Scam number three: The restaurants. [Show restaurant or food] You want authentic Mexican food, so you go to what looks like a local, authentic restaurant. You order, you eat, it's good. Then the bill comes. [Show bill or receipt] $80 for two people. For tacos. Now, I'm not saying the food wasn't good. But $80 for tacos? That's not authentic pricing. That's tourist pricing. [Show alternative] Here's the secret. Walk two blocks away from the main tourist strip. Find a place that doesn't have an English menu. That's where you'll find the real food, and you'll pay $15 for the same meal. Same quality, fraction of the price. The tourist restaurants know you don't know where to go. So they charge you what you'll pay, not what it's worth.
Delivery
Frustrated but solution-oriented. When you reveal the $80 price, be shocked but not overly dramatic. When you provide the solution, be specific and helpful. The 'walk two blocks away' advice should be actionable. Speak with the voice of someone sharing insider knowledge.
B-Roll Notes
Show tourist restaurants (can be stock footage). Show bill or receipt with high prices. Show local, authentic restaurants as alternative. Contrast between tourist area and local area. Return to you explaining.
Editing Notes
Use contrast between tourist and local restaurants. Add text overlays: 'Tourist Restaurant: $80', 'Local Restaurant: $15', 'Walk 2 Blocks Away', 'No English Menu = Real Food'. The music should be slightly more balanced.
Filming Notes
Film yourself explaining with clear gestures. If possible, show actual restaurant footage (or use stock footage). Use good lighting. Show the contrast clearly. Film in a way that makes the local alternative appealing.
So there you have it. Three scams that will drain your wallet in Tulum, and how to avoid them. Taxis? Use the app. Beach clubs? Go to public beaches. Restaurants? Walk away from the tourist strip. [Look directly at camera] Tulum is beautiful. It really is. But it's also expensive if you don't know what you're doing. I'm not here to trash Tulum. I'm here to help you enjoy it without getting ripped off. If you want more honest travel tips like this, hit subscribe. I visit places and tell you what the Instagram photos don't show. Because real travel is about experiencing places, not just photographing them. And you can't experience a place if you're constantly worried about your budget.
Delivery
Balanced and helpful. When you say 'Tulum is beautiful', be genuine. The message should be: enjoy Tulum, but do it smart. When you emphasize 'experiencing places', be heartfelt. End with genuine care for your audience's travel experience.
B-Roll Notes
Final shot of you looking directly at the camera. Beautiful shots of Tulum (beaches, cenotes, etc.). End with your channel branding or subscribe button.
Editing Notes
Use a clean, helpful closing shot. Add subscribe button and social media handles. The music should conclude with appreciation for travel. Add text overlay: 'Honest Travel Tips' to emphasize your content style. End with beautiful Tulum footage.
Filming Notes
Film the closing shot looking directly at the camera, well-lit and genuine. Use a clean background. Ensure good audio quality. End with a genuine, caring expression. If possible, end with beautiful Tulum footage.